Ganeden Biotech was founded in 1997 out of a desire to develop superior strains of probiotics which break down the barriers inherent to most common strains of probiotics. Simply put, Ganeden is a science driven organization dedicated to bringing superior probiotics to markets that have otherwise been unmet by traditional solutions. Through dedication to our mission, ""Improving Quality of Life"" They are driven to develop solutions that are safe and effective. In 2003 Ganeden launched a popular line of over-the-counter products under brand names such as Digestive Advantage, Clearly Confident and Sustenex. Since launching the consumer product line in 2003 Ganeden' has sold nearly 200 million doses of its products through over 40,000 retail outlets.