ZCOOL's online platforms allow designers to share and display their work, potentially leading them to commercial opportunities. The platform currently has over four million users, with around 20,000 design work released on the site daily. The company also partners with image firm Shutterstock to provide image database services. The company says it plans to use the latest proceeds to expand its online community, strengthen content and provide more services to members, including training courses and job matching services. ZCOOL was founded in August 2006 in Beijing.