TvScientific is a CTV platform that makes TV advertising accessible and measurable for brands and apps of all sizes. TvScientific leverages data to prove the actual value of TV advertising and simplifies and automates CTV buying and optimization. TvScientific provides actionable, real-time reporting so people may feel confident their campaigns are performing at their peak levels. Users may gain insightful information about the incremental value of CTV campaigns from the Always-On Incrementality testing feature, which gives them further confidence that they are generating the desired results.