Theatro is a software company that creates productivity, safety, and knowledge apps for the indoor mobile workforce. With an initial focus on retail and hospitality market, Theatro creates a suite of SaaS apps (sometimes including hardware) providing real-time management command, control, and information to busy people in busy environments. Augmenting Theatro's platform automation, Theatro leads in collecting behavioral and contextual information of its users, along with leading in patents for mobile user data collection methods and applying user context for decision making or GenAI optimization. Using the combination of apps, speech segments, and real-time user context, Theatro provides users, internal apps, or external GenAI systems the critical contextual information for efficient information distribution and precise AI interactions with minimal processing overhead. Theatro was founded in 2011 in Menlo Park, CA and is now based in Richardson, Texas, United States.