ElasticRun provides a logistics and distribution platform designed to help businesses reach traditionally unserviced consumers. Its platform acts as an extended arm of FMCG companies’ direct distribution networks in the rural area to provide a set of net new customers to the FMCG companies. It has been helping eCommerce companies reach customers in far-flung areas through its network of rural Kirana stores. ElasticRun brings banks and financial institutions closer to a new set of underserviced SME customers from its rural Kirana network. ElasticRun has been harnessing the data generated from its platform to help its customers sharpen their marketing plans.