Top Unicorn Startups in Palo Alto for 2025

In Palo Alto, we rank 22 unicorn startups based on an algorithm that considers factors such as total investment, quarterly employee count, and website traffic. Unicorns in Palo Alto are falling behind the performance of their global counterparts.

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Top Unicorn Startups in Palo Alto for 2025

SB Score:723

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow, Bangalore, Tel Aviv and Tokyo.

Industry:
Ecommerce & Retail
Subindustry:
Ecommerce

National Rank (United States)

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SB Score:671

Carta is revolutionizing equity management with a global platform for companies, investors, and employees. Easily manage ownership and equity with Carta's intuitive tools.

Industry:
Fintech
Subindustry:
Fintech-Other

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3rd

Gong
SB Score:658

Gong is a technology company that offers a Revenue Intelligence Platform using AI to analyze customer interactions, helping businesses improve decision-making and accelerate revenue growth. Their platform captures and integrates customer data, supporting go-to-market strategies for thousands of companies worldwide.

Industry:
Software & Data
Subindustry:
Artificial Intelligence

National Rank (United States)

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Total amount:22

Best Software & Data Startups in Palo Alto for 2025

Palo Alto startups in the Software & Data industry are overperforming their global industry peers. The top three Software & Data unicorns in Palo Alto have raised more than USD 3.95B, an amount that is higher than the global industry average.

1st

Gong
SB Score:658

Gong is a technology company that offers a Revenue Intelligence Platform using AI to analyze customer interactions, helping businesses improve decision-making and accelerate revenue growth. Their platform captures and integrates customer data, supporting go-to-market strategies for thousands of companies worldwide.

Industry:
Software & Data
Subindustry:
Artificial Intelligence

National Rank (United States)

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SB Score:642

Turing is a cutting-edge platform powered by data science that effortlessly helps companies build their engineering teams in the cloud with a simple click.

Industry:
Software & Data
Subindustry:
Data Analytics

National Rank (United States)

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SB Score:627

Flipboard, the top news-reading app for Android, curates articles from various sources for easy access on your device. Stay informed with personalized content delivered straight to you.

Industry:
Software & Data
Subindustry:
Software

National Rank (United States)

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Regional Rank (North America)

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Total amount:13

Most Valuable Unicorns in Palo Alto for 2025

The top three most valuable unicorns in Palo Alto have raised total funding of more than USD 14.3B. Among the top three funded unicorns, the most popular industry, based on total funding, is Software & Data.
SB Score:449

TripActions is a travel management app for businesses, streamlining the booking process for corporate travel. With a user-friendly interface and comprehensive features, TripActions makes it easy for companies to efficiently plan and manage their travel arrangements, ensuring smooth and hassle-free trips for employees.

Industry:
Social & Leisure
Subindustry:
Travel

National Rank (United States)

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Regional Rank (North America)

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SB Score:671

Carta is revolutionizing equity management with a global platform for companies, investors, and employees. Easily manage ownership and equity with Carta's intuitive tools.

Industry:
Fintech
Subindustry:
Fintech-Other

National Rank (United States)

0

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Regional Rank (North America)

0

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Global Rank (WorldWide)

0

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3rd

Gong
SB Score:658

Gong is a technology company that offers a Revenue Intelligence Platform using AI to analyze customer interactions, helping businesses improve decision-making and accelerate revenue growth. Their platform captures and integrates customer data, supporting go-to-market strategies for thousands of companies worldwide.

Industry:
Software & Data
Subindustry:
Artificial Intelligence

National Rank (United States)

0

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Regional Rank (North America)

0

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Global Rank (WorldWide)

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Total amount:22

Top Hiring Unicorns in Palo Alto by Employee Number

The top three hiring unicorns in Palo Alto have an average employee size that is larger than to the global average. Among these, the Ecommerce & Retail industry features the unicorn with the largest workforce.
SB Score:723

Houzz is the leading platform for home remodeling and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow, Bangalore, Tel Aviv and Tokyo.

Industry:
Ecommerce & Retail
Subindustry:
Ecommerce

National Rank (United States)

0

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Regional Rank (North America)

0

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Global Rank (WorldWide)

0

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SB Score:671

Carta is revolutionizing equity management with a global platform for companies, investors, and employees. Easily manage ownership and equity with Carta's intuitive tools.

Industry:
Fintech
Subindustry:
Fintech-Other

National Rank (United States)

0

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Regional Rank (North America)

0

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Global Rank (WorldWide)

0

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3rd

Gong
SB Score:658

Gong is a technology company that offers a Revenue Intelligence Platform using AI to analyze customer interactions, helping businesses improve decision-making and accelerate revenue growth. Their platform captures and integrates customer data, supporting go-to-market strategies for thousands of companies worldwide.

Industry:
Software & Data
Subindustry:
Artificial Intelligence

National Rank (United States)

0

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Regional Rank (North America)

0

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Global Rank (WorldWide)

0

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SB Score:642

Turing is a cutting-edge platform powered by data science that effortlessly helps companies build their engineering teams in the cloud with a simple click.

Industry:
Software & Data
Subindustry:
Data Analytics

National Rank (United States)

0

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Regional Rank (North America)

0

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Global Rank (WorldWide)

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Total amount:22

Explore the Startup Ecosystem of Palo Alto

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2024 National Rank CityGlobal Rank
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Total Score

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Quantity Score
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Quality Score
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Business Score
1st
0
1st
0
710.966
00.00
00.00
00.00
2nd
0
2nd
0
251.377
00.00
00.00
00.00
3rd
0
4th
0
121.937
00.00
00.00
00.00
4th
0
5th
0
109.679
00.00
00.00
00.00
5th
0
12th
0
52.052
00.00
00.00
00.00
6th
0
15th
0
42.256
00.00
00.00
00.00
7th
+
1
17th
+
4
41.259
00.00
00.00
00.00
8th
-
1
19th
-
1
37.971
00.00
00.00
00.00
9th
0
24th
-
2
34.098
00.00
00.00
00.00
10th
0
25th
+
1
33.768
00.00
00.00
00.00
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