PurCity is a Danish based company founded on March 2016, aiming to improve the human’s quality of life by purifying Air and Water in cities. Morteza Ghorbani Eftekhar, Founder and CEO of PurCity is the person behind the Company’s invention. He has born and raised in a city (Tehran-Iran) that has recorded as one of the highest air pollution cities in the world. During his childhood, one of his best friends got long cancer due to the high level of air pollution and passed away, which that significantly affected him.