Pontis operates through its primary product, the Marketing Delivery Platform (MDP) for Communication Service Providers (CSPs). This marketing software system supports real time, automatic execution and fulfillment of personal and contextual marketing activities across platforms and customer touch points. By constantly tracking customers behaviour, preferences and response to offers, automating dynamic execution of marketing activities in response to these parameters, and allowing event-based, contextual dialogue with customers, the Pontis MDP has been proven to deliver Mobile, TV and fix line service providers double digit improvements in ARPU, service adoption and customer retention, while improving customer experience.