IPrice was set up to offer shoppers the widest selection of products and brands, provided by hundreds of partners in Southeast Asia. The company is driven by a mission to bring a greater level of transparency, convenience, and trust to the e-commerce market in Southeast Asia by making it easy for shoppers to compare prices, discover products, and get the best deals from thousands of online shops. With the help and funding of the Asia Venture Group—investments include iMoney, Trusted Company, and Happy Fresh—iPrice quickly acquired international know-how, expertise, and talent in fields ranging from technology to online marketing to the business side of things. Focused on execution from its headquarters in Kuala Lumpur, the company has quickly expanded across seven markets, including Indonesia, Vietnam, Singapore, Hong Kong, Thailand, and the Philippines.