Business model focused as distribution channel of basic need products in bulk. Revolving around retail sale through dispenser machines in returnable packaging, reducing prices, responding to the problem of lack of liquidity in low-income families that cannot buy higher volume formats, combating poverty tax, further reducing the environmental packaging impact. Algramo aims to establish a wholesale relationship with manufacturers of consumer products such as detergents, rice and oil, among others, in order to buy the products in bulk, not packaged-saving packaging costs significantly without lowering the quality of the product . Thus, bulk suppliers distribute products in stores in large quantities, also reducing logistics costs.