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The Startup Ecosystem of Pretoria

Pretoria has 40 startups in our sample database. This represents about 6% of South Africa’s startups. Pretoria is the 3rd best startup ecosystem in South Africa.

CITY RANKING

In 2024, the startup scene of Pretoria developed considerably and increased in the Global Ecosystem Index by 333 spots.

National Ranking

3rd
0
In South Africa

Regional Ranking

3rd
+
2
In Southern Africa

Global Ranking

426th
+
333
Worldwide

Ecosystem

Startup Ecosystem Overview

Startups

Pretoria Top Startup Industries

Fintech icon
Fintech
#305 worldwide

4 startups

Ecommerce & Retail icon
Ecommerce & Retail
#364 worldwide

3 startups

Software & Data icon
Software & Data
#476 worldwide

8 startups

Ecosystem HealthCheck

Pretoria Ecosystem Health Check

The health check tables allow you to look at the performance Pretoria has in each of the parameters that are part of StartupBlink's ranking algorithm. There are five tables, corresponding to the three subscores, the subscore analysis and industry ana...

  • Overperformance
  • Performance equal to global ranking
  • Underperformance
IndustryGlobal rankMomentum YoYNumber of Startups
Global42640
Fintech305-276
Ecommerce & Retail00.0000.0000.00
Software & Data00.0000.0000.00
Edtech00.0000.0000.00
Energy & Environment00.0000.0000.00
Foodtech00.0000.0000.00
Hardware & IoT00.0000.0000.00

ECOSYSTEM

Browse the startup ecosystem database of Pretoria

Download list
hearX Group startup logo
Software & Data | Apps
Unranked
Revio startup logo
Fintech | Financial Services
Unranked
IoT.nxt startup logo
Software & Data | Software and Data-Other
Unranked
Unranked
E Cubed startup logo
Edtech | Education-Other
Unranked
Dark Pools startup logo
Software & Data | Artificial Intelligence
Unranked
Bookt startup logo
Edtech | Education-Other
Unranked
Mogale Meat Company startup logo
Foodtech | Food and Beverage
Unranked
Vectra startup logo
Ecommerce & Retail | Ecommerce
Unranked
Avior Labs startup logo
Transportation | Aerospace
Unranked
Fio startup logo
Software & Data | Enterprise Technology
Unranked

Browse 29 more startups in Pretoria with the pro account.

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Startup Ecosystem Charts

Startup Funding in Pretoria2017 - 2024

Startup Funding in Pretoria 2017 - 2024

From 2022 to 2023, startup funding in Pretoria has decreased by 22.92%. During this period, the number of deals in Pretoria has decreased by 71.43%. Since 2017, total startup funding in Pretoria exceeded US$ $49.55M.

Average Funding in 2023

$2.65M

Pretoria
South Africa
+169.78% YoY

Funding in 2023

$5.30M

Pretoria
South Africa
-22.92% YoY

Deals in 2023

2

Pretoria
South Africa
-71.43% YoY

USD

Amount of Funding (USD)

Number of Deals

20172018201920202021202220232024$0.00$15.00B$30.00B$45.00B$60.00B02468

Ecosystem

The Startup Ecosystem in Pretoria

Startups in Pretoria excel in Fintech, Ecommerce & Retail, and Software & and Data. There are some notable success stories contributing to the city’s growing Fintech industry. One of the most promising startups in Pretoria in 2024 is hearX Group, Revio, and IoT.nxt.

Global Rank

Pretoria is ranked within the top 500 startup ecosystems globally.

Top Industries

Pretoria’s startups excel particularly in Fintech where it ranks 305 and in Ecommerce & Retail, and Software & Data. Find out more

Top Cities for Startups in South Africa - Ranked by StartupBlink

StartupBlink ranks the startup ecosystems of more than 100 countries and 1,000 cities. Download our latest Global Startup Ecosystem Report.
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2024 National Rank CityGlobal Rank
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Total Score

Access subscores for 1000 cities and 100 countries

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Quantity Score
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Quality Score
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Business Score
1st
0
128th
+
8
5.311
00.00
00.00
00.00
2nd
0
139th
+
17
5.011
00.00
00.00
00.00
3rd
0
426th
+
333
0.705
00.00
00.00
00.00
4th
0
547th
+
268
0.395
00.00
00.00
00.00
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Download CSV file
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Startups

Notable Startups in Pretoria
hearX Group startup icon
hearX Group
Revio startup icon
Revio
IoT.nxt startup icon
IoT.nxt

ECOSYSTEM

Why should you join Pretoria's Startup Ecosystem?

Overview

Within Pretoria there is an increased attraction for entrepreneurs to set up their startups in industries such as Fintech, Ecommerce & Retail, Software & Data. These three industries represent about 38% of the startups represented on the Startup Ecosystem Map of Pretoria.

3rd

National Rank

3rd

Regional Rank

Overview

Pretoria is South Africa's 3rd best startup ecosystem and is ranked 3rd in Southern Africa. With a population of 1M - 2M people, Pretoria is ranked 426th in the world. The city has some notable startup success stories including hearX Group.

ECOSYSTEM
Startup Infrastructure in Pretoria
With a large variety of initiatives, Pretoria's startup ecosystem stands out from other cities in Southern Africa. Pretoria offers a number of funding opportunities for entrepreneurs and startups. Below is a list of Pretoria's most prominent support initiatives:

BLOG

Recent Posts

Wed Apr 02 2025

Corporate Startup Activity Index 2025

For the first time ever, 372 corporations across 30 countries, 11 major industries, and 10 sub-industries have been ranked based on how actively they engage with startups. StartupBlink’s Corporate Startup Activity Index  is the world’s first benchmark for corporate startup engagement — powered by real data, global partnerships with top corporations, governments and data sources, […]

Thu Mar 06 2025

The Impact of Government Support on Startups

A robust startup ecosystem creates a sense of community that brings entrepreneurs together and helps them feel less isolated. It gives them access to mentors, advisors, fellow entrepreneurs, and talents. The foundation of such an ecosystem largely relies on government support. Good policies create a fair and supportive environment that helps startups grow. Bad policies […]

Thu Feb 20 2025

Learning from Bulgaria: Stakeholder Engagement in Startup Ecosystems

In this episode of the Startup Ecosystem Podcast, we’re traveling back in time by revisiting an old recording to explore the state of Bulgaria’s startup ecosystem in 2022. This episode features an interview by Eli David Rokah, CEO of StartupBlink, with Momchil Vassilev, the Managing Director of Endeavor Bulgaria, discussing how different stakeholders’ engagement in […]