Xiaomi Inc. manufactures and distributes mobile phones and consumer electronics. The company also develops mobile applications. Xiaomi targets the lower-middle market and has gained a loyal fan base by incorporating user feedback into the design of its latest sets and Android skins. It offers internet value-added products including TV boxes, backpacks, phone screen protectors, earphones, and more. Its products include Redmi, an Android smartphone, MIUI ROM, a customizable ROM, MiTalk, a messaging application, Mi TV, a 3D television, MiBox, a set-top box, MIUI, an operating system, MiWiFi, a network router, MiPower Bank, an external battery, and more. Xiaomi Inc. was founded in April 2010 and is based in Beijing, China.