Deliveroo is an integrated technology and logistics platform for premium food delivery. We deliver higher-end restaurant food to customers' homes and offices in the UK. Unlike the US, the UK does not offer high-quality restaurant food delivery due to cultural reasons as well as a more rigid labour structure. Our technology eliminates the need for calls, faxes or emails. Finally, we provide physical fulfillment of the product, allowing restaurants to focus on their core strengths. From the customer's perspective, Deliveroo offers high-quality food from independents and chains (places the customer has already heard of) and transparent ordering tracking.