Usability testing is a critical part of any app or website development process. With so many software products in the market, usability testing softwares have peaked, helping developers identify issues directly from users. However, the usability testing software market is still not very experimental in terms of offering different approaches of user testing. Userfeel is one such software that is unique on 2 counts; one, it provides a multilingual testing interface for users and two, it gives you videos of real users speaking their thoughts when they use your website or app.

Usability testing provides app, website or product creators with valuable information like user’s body language, facial expressions and emotions when using the product. This is useful in understanding what is working and what is not. There is a huge amount of both qualitative and quantitative data that is captured through usability testing that helps in refining the product further. While capturing a user’s body language and other softer aspects can be qualitative data, the time spent on using the product, the number of clicks etc. can be quantitative in nature. Usability testing greatly reduces the risk of building a difficult product, providing better success for your product and to improve conversion rates.

Current market scenario for remote Usability Testing Software

Traditionally, usability testing softwares must be able to help users in testing products and softwares for usability, ease of use, learning curve, etc. Some examples of great usability testing software are Userlytics, TryMyUI, Hotjar, UserTesting, WhatUsersDo and others. While many of these still rely on heat maps to understand user behaviour, some these softwares offer videos of users when they are testing. Likewise, multilingual testing is also not offered by many of these tools.

Currently, usability testing is a big market and the biggest player has a revenue of more than $40m. The global ecommerce market which will touch over $4 trillion by 2020 is also a lucrative business for usability testing. Almost half of the ecommerce companies already perform regular usability testing, and the number is only going to increase. Likewise, marketing teams globally are also gearing up to perform usability testing to understand different user personas to target. With so much happening in this space, usability testing is a growing market.

Userfeel and the way forward

Started in 2010 and based in UK, Userfeel is founded by Yannis Karampelas. Userfeel was developed when the team was working in a different company, Netstudio and wanted to run usability tests for their clients in Greece. Unfortunately, at that point, none of the usability testing softwares offered a multilingual interface. That is when they decided to create Userfeel. While it initially was just started for Netstudio’s use, they later opened it up as a separate product globally.

Userfeel is a multilingual usability testing platform that offers thousands of users from all around the world and a very easy to use platform to setup, run and analyze your usability tests. As a basic rule, usability testing softwares must be very easy and quick to use. And Userfeel fulfils this by having a very easy setup process. They offer usability testing in more than 40 languages on their platform and users can even be speaking a foreign language and still provide feedback in your language.

They are currently bootstrapped and aim to make Userfeel as the best remote usability testing tool on the market.

This article is part of StartupBlink’s City Partnership Program allowing projects to get a wide array of marketing related activities performed for them by StartupBlink.